Frequently asked questions and Terminology

Frequently Asked Questions

Please see our Blog for answers to questions that we receive.

Have a question? Please contact us and we will get back to you with an answer.


Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

Source: Wikipedia - Web analytics

A web content management system (WCMS or just CMS for short) is a software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage website content with relative ease. A robust Web Content Management System provides the foundation for collaboration, offering users the ability to manage documents and output for multiple author editing and participation.

The most common CMS on the market is WordPress. WordPress was used by more than 23.3% of the top 10 million websites as of January 2015. WordPress is the most popular blogging system in use on the Web, at more than 60 million websites.

Source: Wikipedia - Web content management system & WordPress

Domain names serve as names for Internet resources such as computers, networks, and services. A domain name represents an Internet Protocol (IP) resource. Individual Internet host computers use domain names as host identifiers, or host names. Host names are the leaf labels in the domain name system usually without further subordinate domain name space. Host names appear as a component in Uniform Resource Locators (URLs) for Internet resources such as web sites (e.g.,

Source: Wikipedia - Domain name

A driver is software that allows your computer to communicate with hardware or devices. Without drivers, the hardware you connect to your computer—for example, a video card or a printer—won't work properly.

If you have a hardware device that isn't working properly with your computer, you probably need an updated driver. There are multiple ways to update a driver:

  • Run specialized software that will search your computer, analyze the driver information against the manufacture, then update all of the drivers accordingly.
  • Use Windows Update. You might need to set Windows Update to automatically download and install recommended updates.
  • Install software from the device manufacturer. For example, if your device came with a disc, that disc might contain software that installs a driver for the device.
  • Download and update the driver yourself. Use this method to install a driver that you d ownload from the manufacturer's website. Do this if Windows Update can't find a driver for your device and the device didn't come with software that installs a driver. The Windows 7 Compatibility Center website lists thousands of devices, and has direct links to driver downloads.

Source: Microsoft - What is a driver? & Update a driver for hardware that isn't working properly

Computer Hardware (usually simply called 'hardware' when a computing context is concerned) is the collection of physical elements that constitutes a computer system. Computer hardware is the physical parts or components of a computer, such as the monitor, mouse, keyboard, computer data storage, hard disk drive (HDD), graphic cards, sound cards, memory (RAM), motherboard, and so on, all of which are physical objects that are tangible. In contrast, software is instructions that can be stored and run by hardware.

Software is any set of machine-readable instructions that directs a computer's processor to perform specific operations. A combination of hardware and software forms a usable computing system.

Source: Wikipedia - Computer hardware

Malware, short for malicious software, is any software used to disrupt computer operations, gather sensitive information, gain access to private computer systems, or display unwanted advertising.

Malware is defined by its malicious intent, acting against the requirements of the computer user, and does not include software that causes unintentional harm due to some deficiency.

Malware may be stealthy, intended to steal information or spy on computer users for an extended period without their knowledge, or it may be designed to cause harm, often as sabotage, or to extort payment.

'Malware' is an umbrella term used to refer to a variety of forms of hostile or intrusive software, including computer viruses, worms, trojan horses, ransomware, spyware, adware, scareware, and other malicious programs. It can take the form of executable code, scripts, active content, and other software.

Malware is often disguised as, or embedded in, non-malicious files. As of 2011 the majority of active malware threats were worms or trojans rather than viruses.

Source: Wikipedia - Malware

RWD is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

Responsive web design is becoming more important as the amount of mobile traffic now accounts for more than half of total internet traffic. This trend is so prevalent that Google has begun to boost the ratings of sites that are mobile friendly if the search was made from a mobile device. This has the net effect of penalizing sites that are not mobile friendly.

Source: Wikipedia - Responsive web design

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn't just about building search engine-friendly websites. It's about making your site better for people too.

Source: Mozilla - The Beginner's Guide to SEO

Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking , social bookmarking, social curation, and wikis are among the different types of social media.

Source: - Social media

Computer software also called a program or simply software is any set of instructions that directs a computer to perform specific tasks or operations. Computer software consists of computer programs, libraries and related non-executable data (such as online documentation or digital media). Computer software is non-tangible, contrasted with computer hardware, which is the physical component of computers. Computer hardware and software require each other and neither can be realistically used without the other.

Source: Wikipedia - Software

Spyware is a general term used to describe software that performs certain behaviors, generally without appropriately obtaining your consent first, such as:

  • Advertising
  • Collecting personal information
  • Changing the configuration of your computer

Spyware is often associated with software that displays advertisements (called adware) or software that tracks personal or sensitive information.

What does spyware do

Knowing what spyware does can be a very difficult process because most spyware is designed to be difficult to remove. Other kinds of spyware make changes to your computer that can be annoying and can cause your computer slow down or crash.

These programs can change your web browser's home page or search page, or add additional components to your browser you don't need or want. They also make it very difficult for you to change your settings back to the way you had them.

Source: Microsoft - What is Spyware

Computer viruses are small software programs that are designed to spread from one computer to another and to interfere with computer operation.

What do computer viruses do?

Through the course of using the Internet and your computer, you may have come in to contact with computer viruses. Many computer viruses are stopped before they can start, but there is still an ever growing concern as to what do computer viruses do and the list of common computer virus symptoms. A computer virus might corrupt or delete data on your computer, use your email program to spread itself to other computers, or even erase everything on your hard disk.

Computer viruses are often spread by attachments in email messages or instant messaging messages. That is why it is essential that you never open email attachments unless you know who it's from and you are expecting it.

Viruses can be disguised as attachments of funny images, greeting cards, or audio and video files.

Computer viruses also spread through downloads on the Internet. They can be hidden in illicit software or other files or programs you might download.

To help avoid computer viruses, it's essential that you keep your computer current with the latest updates and antivirus tools, stay informed about recent threats, run your computer as a standard user (not as administrator), and that you follow a few basic rules when you surf the Internet, download files, and open attachments.

Once a virus is on your computer, its type or the method it used to get there is not as important as removing it and preventing further infection.

Source: Microsoft - What is a computer virus?

A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web. Web hosts are companies that provide space on a server owned or leased for use by clients, as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for other servers located in their data center, called colocation.

Source: Wikipedia - Web hosting service

A website, also written as web site, or simply site, is a set of related web pages typically served from a single web domain. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet address known as a uniform resource locator (URL). All publicly accessible websites collectively constitute the World Wide Web.

Source: Wikipedia - Website